Friday, September 16, 2022


 There was a man who would every day buy apples on his way back from office.

And all through the night he would talk about the lovely apples that he bought.
He believed those apples would make the family healthy and thereby make a huge difference in their lives.
His wife on the other hand bought vegetables and fruits and brought them home in a basket.
One evening when the husband was alone in the house his eyes caught a glimpse of the basket. He walked towards the basket and opened it.
What he saw inside became a life time education.
What he saw was a mix of greens and fruits looking fresh as a daisy.
And amongst the fruits were some luscious apples.
He realized that while he only bought apples everyday, his wife brought home a balanced diet which most importantly included luscious apples.
The man here is like a stock picker who is excited in buying some select stocks while the lady is like the mutual fund buyer.
While you may buy stocks based on your personal analysis and knowledge, when you buy a mutual fund scheme, what you get is a well researched group of stocks which most importantly may also include the stock that you had bought based on your personal analysis.
So instead of getting all excited about picking stocks, just relax and invest in a mutual fund.
In all likelihood, you are likely to be a lot more satisfied.
Devarajan S Mob: 9840177017

Story of the Week. Butterfly


Security Guard for Ur Wealth

 Having a security guard does not mean that your home should be burgled every night and that he should be fighting off the burglars every night.

A guard provides us peace of mind.
You are happy to have him standing in front of your house day in and day out despite of theft.
Even if several years pass and there isn't any attempt of theft, we never regret having the security guard outside our house. In fact we will be happy to have him there for years together without any experience of theft.
Likewise, having a Financial Distributor does not mean you need to engage him on a daily basis.
He too is like the security guard. The only difference being the security guard looks after your home while the Financial Distributor looks after your wealth.
His being there gives us peace of mind because we know that while we may be busy with other work, he is looking after our wealth.
He guards us against incorrect investor behaviour that we can show up from time to time
He guards us against making untimely redemptions
He ensures that we invest regularly and stay invested for the long term.
Just being there on our behalf guarding your wealth is a job by itself and needs to be done well.
Devarajan, Insurance Advisor Mob: 9840177017

Friday, August 26, 2022

Timing the Market

"Time in the market is more important than timing the market"
Are you still waiting on the sidelines, when
>> Markets are touching new highs everyday
>> Investor confidence is rising
>> There is a stable government at the center & new policy decisions are expected
>> Hope are ripe for improving macro factors
>> Foreign investors are finding India attractive investment destination
What are you waiting for...?
It is time for you to build exposure towards equity. Equity Mutual Fund is an ideal option for many of us in such scenarios as there is a dedicated professional fund manager managing our money, taking buying/selling decisions in fundamentally good companies and ensuring lower risks through diversification.
So, stop worrying about timing the market and start disciplined investing via SIPs in Equity Mutual Fund. In a SIP, the investor regularly invests a sum of money every month into buying units of a mutual fund. Because investment is made in small parts or installments, SIP helps investors avoid the risk of timing the markets and helps create wealth in a disciplined manner.
Benefits of SIP:
* Regular investing makes difference
* Reduces the risk of lump-sum purchases
* Power of compounding
* Benefit of taxation
Ct Devarajan 9840177017